📲 Quick Win #5: How to Promote Your Loyalty Card with QR Code

How to Create and Print QR Code Promotional Materials for Your Digital Loyalty Card

Once your loyalty card is ready and the install link has already gone out by SMS or email, the next smart move is to promote it inside your physical location.

That is where printed materials with a QR code become incredibly useful. They give customers a fast, simple way to scan, install the card, and start using it right away in Apple Wallet or Google Wallet.

You do not need to design these materials manually from scratch. The platform can generate them for you automatically based on your loyalty card design, which makes the whole process much faster and more consistent.

Why printed QR materials matter in-store

Sending a link digitally is a great first step, but not everyone installs a loyalty card the moment they receive a message. Some people forget. Some want to do it later. Some only decide to join once they are already in the store.

Printed QR materials solve that problem by turning your store into another acquisition channel.

• They make the loyalty program visible at the point of sale.

• They reduce friction because customers can scan and install instantly.

• They reinforce your branding with a design that matches the loyalty card.

• They work well on counters, reception desks, tables, or checkout areas.

If someone is standing in your location and interested in earning rewards, a clearly placed QR code can be all it takes to get them onboarded.

Where to find the QR code promotional materials

To access the printable assets, go to the Cards section from the left-side menu.

From there, open the loyalty card you just created. Inside the card page, look toward the upper-right area for the QR code icon. That is the entry point to the promotional materials.

After clicking that icon, you will see automatically generated promotional files prepared for printing.

What the generated print file includes

The downloadable file is built specifically for in-store promotion of your digital loyalty card. It is prepared in common print-friendly sizes such as A4 and A5, which makes it easy to print on standard office or retail printers.

These materials are not generic templates. They are assembled using the visual style of your actual loyalty card, so everything feels connected and on-brand.

The generated PDF typically includes:

• Your loyalty card name

• Your reward name or reward message

• The QR code for card installation

• A short installation link

• Brief instructions showing how customers can scan and add the card

• Support for Apple Wallet and Google Wallet

That means the print piece is not only functional, but also visually aligned with the card customers will add to their phones.

How the design stays consistent automatically

One of the most useful parts of this process is that the promotional material is generated from the appearance of your loyalty card itself.

So instead of building a separate flyer and trying to match the style manually, the system pulls in the key visual elements for you.

This includes things like:

• The card background color

• The card text color

• The card title and reward details

That consistency matters. When a customer scans the code and installs the card, what they see on their phone already matches what they saw on the printed sign in your location. It feels seamless and trustworthy.

Download the PDF and print it

Once the file is generated, download the PDF and send it to your printer.

From there, you can use it in whatever format makes sense for your space. A popular option is a table tent, especially for countertops, waiting areas, front desks, and cafe or salon tables. The goal is simple: put the QR code where customers can notice it and act on it without needing help.

Because the PDF is already laid out and ready for print, there is very little extra work required. You are essentially going from card creation to in-store promotion in just a few clicks.

What customers see when they scan

The printed material includes a clear QR code along with short guidance so customers know what to do next. After scanning, they can quickly add the loyalty card to either:

• Apple Wallet

• Google Wallet

This is important because the easier the onboarding flow is, the more likely people are to complete it on the spot.

Instead of explaining the process manually every time, the printed piece does the work for you. Customers scan, follow the prompt, and save the card directly to their phone.

Best places to put your QR code materials

If you are printing these assets, placement matters just as much as design.

Good spots usually include:

• Checkout counters

• Reception desks

• Tables and waiting areas

• Near the entrance

• Beside product displays or service menus

The ideal location is wherever people naturally pause long enough to scan.

If your staff already mentions the loyalty program during checkout, a printed QR code nearby makes the process even smoother. Customers hear about the benefit and have an immediate way to join.

A simple way to turn foot traffic into loyalty signups

Creating a digital loyalty card is only part of the job. Promotion is what helps it grow.

By sending the install link through SMS or email and then supporting it with printed QR code materials in-store, you cover both digital and physical touchpoints. That gives customers multiple chances to join, and it removes unnecessary friction from the process.

The workflow is straightforward:

1. Open the Cards section.

2. Select the loyalty card you created.

3. Click the QR code icon in the top-right area.

4. Download the automatically generated PDF.

5. Print it in A4 or A5 format.

6. Place it prominently in your store.

That is a quick, practical way to help more customers discover, scan, and install your loyalty card with almost no extra setup.